Managing brands : a contemporary perspective
tarafından
 
Laforet, Sylvie, author.

Başlık
Managing brands : a contemporary perspective

Yazar
Laforet, Sylvie, author.

ISBN
9780077117481

Yazar
Laforet, Sylvie, author.

Fiziksel Tanımlama
xxiv, 412 pages : illustrations ; 27 cm.

Özet
Looks at brand management and strategy and the pivotal role of branding in today's business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

Konu Başlığı
Brand name products -- Management
 
Brand name products -- Valuation


KütüphaneMateryal TürüDemirbaşYer Numarası
MEF KütüphanesiKitap0003411HD 69 .B7 L34 2010